Map Merchant where set to launch their new Dito Paper using the umbrella strategy 'do anything with, dito'

We took this line and made a campaign. With the injection of dynamic images that backed up this strategy, we turned what could have been run-of-the-mill tools into something more interesting.

The entire campaign (advertising/direct mail/ print sample folders) was led by the visuals - essential since the deliverables had to work across borders. We produced Dito materials in over twenty languages, proving you can indeed do anything with, dito.