Anyone can come up with an ad. But coming up with a campaign that has legs - that has an idea capable of becoming a campaign, a website, an HTML email and reach across social media is what really counts. We don't just create ads, we create launchpads.
The heart of any agency should be their ideas. If your agency doesn't have many, or the ones they have are weak, start looking elsewhere. Because no amount of SEO, brand guidelines or social media outreach is going to make a bad idea take off.
You already talk to a global audience, and although the majority may speak English, customers are more likely to respond if you talk their language. Effective, cross-border content requires a different way of thinking. So before you talk globally, talk to us.
David began his career as an Art Director at Hall Harrison Cowley, before becoming a Creative Director at Teamworks Advertising. Since 2000, he has been Creative Director at Nutley & Nutley.
He's now too old to be a professional golfer, and since the lowest his handicap got was 15, he was never good enough anyway.
David likes going to the cinema to watch anything, and enjoys the entire movie making process.
He still misses Breaking Bad, and thinks he's grown up enough to no longer be excited about the next Star Wars movie. But he's only fooling himself.